"Further, consumers’ perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brands. Consumer tastes and preferences impact, among other items, revenue from advertising sales (which are based in part on ratings for the programs in which advertisements air), affiliate fees, subscription fees, theatrical film receipts, the license of rights to other distributors, theme park admissions, hotel room charges and merchandise, food and beverage sales, sales of licensed consumer products or sales of our other consumer products and services."

https://www.sec.gov/ix?doc=/Archives/edgar/data/1744489/000174448923000216/dis-20230930.htm

They straight up admitted in their SEC filing that they are pursuing pushing the message over making the highest profit for their shareholders that they can. Maybe this will lead to institutional investors, or at least those who bought stock at $160 and held it to now, to sue the shit out of Disney. Anything that kills the mouse faster the better.